Website Marketing

SEO Services In Abbotsford

You have arrived on this page as you are interested in attracting new visitors to your website. You are in the right place, our expertise is in Web Marketing, Search Engine Optimization (SEO) , Search Engine Marketing (SEM), Local Internet Marketing and Mobile Marketing.

One of the first questions we get asked is
“How do I get ranked on the first page of Google (or any other search engine like Yahoo or Bing)?” Or “What does it take to get listed on the first page of search results?”

They are actually great questions because you do have to get listed on the first page of search results. Over 90% of all clicks are on the first page of SERP’s (search engine ranking pages) and two thirds of those clicks are on the top 3 listings. In other words if your website is not showing in the first page results, it really doesn’t matter if your on page 3 or page 300 as the likelihood of someone clicking on your webpage link is remote at best.

Search Engine Optimization (SEO) is simply strategies you employ on your website to make your website attractive to search engines. If your site is “optimized”, search engines will send traffic to your website.

There are two main components to web marketing and we could write a book on that however we just wanted to get across two main points or marketing strategies you can take move up in search engine rankings. The two types of web marketing are onsite and offsite.

Onsite is as it sounds is strategies you employ on your website. A lot of the onsite success you will have depends largely on KEYWORD RESEARCH. Keyword research is the most important function to get your website ranked high on search engines. There are tons of strategies to optimize your website.
The other side of web marketing is Search Engine Marketing (SEM). This is all the offsite strategies that you employ. Most of the SEM strategies involve backlinks. Backlinks are links on other websites that link to your website. These backlinks are like votes and the more votes you get in the form of backlinks, the higher your website will rank. Again there is a lot more to it, this is just a high level overview.

To rank high in search engines you need both (not one or the other):

1) An optimized Website (SEO).
2) Incoming links or backlinks (SEM).

Both of the above strategies rely almost entirely on the keywords you market to search engines. Identifying which keywords you will use (market) is a skill. Many individuals just use the most popular keywords that are associated with their company or industry. Unless you have absolutely no competition, this strategy will not get your website showing up on the first page of search results. Remember there are only 10 listings on the first page. If it was that easy to rank on the first page there would be no need for web marketing companies.

We would be pleased to provide you with a free website analysis. We review your website and provide recommendations on what you could do to improve your rankings. Just complete the form on the right.

Of course, we also like to talk with businesses and share some of our knowledge. Please call us at  604-418-1629  or send us an email and we would be happy to answer any of your questions or to talk about our web marketing services.